Early 'Vittles' packaging ideas

These scans below are some sketches of ideas for the 'Vittles' packaging. When I started out, I was merely 'google'ing lunch boxes pictures.

These sketches show that when I was making or designing the concepts for my lunch box prototype, I was merely focussing more of the internal layout of the lunch. i.e. arrangement of food. I was sorta set in that mindframe since my 'lunchbox' google'ing lead to alot of examples of 'bento'.

To show, if you look at the sketches in the middle, they have triangles merged into a box shape. I was thinking that the sandwiches could be positioned there. Also, for the design on the external parts of the lunch box, I was going for an animal or mascot. The very first one was an idea of a sun sitting in the corner and the suns' rays would point out.

I couldn't find strong supportive examples of lunch boxes and then something just hit me and told me to go look at some examples of creative box packaging to help. I found alot!

e.g. http://spyrestudios.com/creative-packaging-designs-from-deviantart/

I didn't create very many concepts either since so I didn't have strong backup plans and I kinda sketched them up on the night before the tute in wk7. Though, during the tute, I did get some feed back that was kind good, which ment that I didn't have to make more different concepts but rather iprove on the concept that I had shown in that tute and then explain it clearly how my concept would work.

Moodboard for Vittles

Its been a litle while since my last update and I've been preoccupied with Japanese since I've been ditching it for the sake of this unit!

This here is the moodboard for vittles. The typography.... I will further explain it in another post. As for the other elements, I've collected things that relate to 'eco' and 'friendly' with creativity. My favourite part would have to be the graphic in the middle, which represents 'texture and colour'. The image is made from a 'collage' of paper and fabric.

Below is a 'screencap' of the basic outline of the moodboard that Walter Asscociations created. The original lecture file on moodle...well I couldn't find it. I checked wk6 but the file there was a reuploaded file from wk4 lecture.

Lunch Boxes

This is just the research side of it.

When defining 'kids' lunch box', one would assume it to be a basic container, with perhaps a few dividers placed in it, used for placing a sandwich, some fruit a drink or for something healthy. E.g. :

Though thats not the case as lunch boxes are made to be more sophiticated to appeal to kids, as it seems that kids nowadays prefer junk over healthy. 

One of the goals in the assesment is to come up with a concept lunch box that will not only appeal but to encourage kids to have a healthier habit of eating.   

During earlier research, I came across a brand that was kinda similar to the briefs' ideals and the concepts we'd be making. The site was called 'Planet Box', only that they specialise in a reusable product and had no pre-packed lunch whereas we would be making something disposable with a pre-packed lunch.

http://www.planetbox.com/

( http://www.xobobox.com/lunchboxes/planetbox-kids-lunch-boxes.html for more info)  

Their product is made from stainless steel and kids can have fun 'designing' there lunch boxes with magnets. The compartments inside the box allow an interesting arrangement of food to appeal.

Another similar concept would have to be with :

http://www.biome.com.au/371-goodbyn

Their lunch boxes are called 'Goodbyn Bynto boxes'.

Though, what I have noticed is that Japanese lunch boxes, known as bento, tend to conquer the world of creativity in lunch boxes as the food is turned into art, which definately appeal to kids.

Bento are not only artistic but are tasty too.

Looking at lunch box concepts, physical appearance is what appeals and it seems as though Japanese design is being applied. If not Japanese, then illustrations of animations are used and are also seen on packaging to snacks as well (which doesn't seem to promote the idea of healthy).

An example of Japanese design being incorporated with lunch boxes.

http://www.lunchboxeswithlove.com/category.php?id_category=13

And some more....

http://www.mydarlinglemonthyme.com/2012/01/healthy-banana-date-orange-cookie.html

This lunch box was made from inspiration from Japanese Bento's since the uploader of the image was a parent. The dividers in this lunch box are pretty interesting too, especially since one compartment has a lid to hide surprises in .

http://svalentine79.blogspot.com.au/2011/10/kids-lunch-box-ideas-bento-style-my.html

Dividers and cutlery are also made to look attractive to encourage children eat.

From what I see, a lot of Japanese influence is going into the idea of encouraging healthy eating.